Kerala Forest Department

The Peechi Wildlife Division, under the Kerala Forest Department, oversees three of Kerala's most precious protected areas: Chimmini Wildlife Sanctuary, Peechi-Vazhani Wildlife Sanctuary, and Chulannur Peafowl Sanctuary. Everythink Design Studio developed a complete brand identity and design system for the division and all three sanctuaries.

The Challenge

Government wildlife institutions rarely get the branding they deserve — yet identity matters deeply here. Each sanctuary protects a distinct ecosystem and, in some cases, species on the edge of extinction. The division needed a family of identities that could work as one cohesive system while giving each sanctuary its own emblem — designs that would foster conservation awareness, feel true to the landscapes they represent, and convey the enchantment of the natural world to visitors and the public alike.

What We Did

We designed four identities as one family, each built around the wildlife it protects.

Peechi Wildlife Division — the parent mark features three majestic elephants, symbolizing the unity of the division and its three sanctuaries, where these magnificent creatures roam freely.

Peechi-Vazhani Wildlife Sanctuary — the emblem carries the purple frog, a poignant choice: an endangered species found almost nowhere else on earth, its presence on the logo draws attention to the urgent need for its conservation.

Chimmini Wildlife Sanctuary — a prominent tusker takes center stage, embodying the elephant's authority and the sanctuary's dedication to protecting them.

Chulannur Peafowl Sanctuary — the vibrant peacock, elegantly rendered, celebrates the colorful species this sanctuary exists to cherish and conserve.

Each logo is richly illustrated, artistically representing native wildlife — and together they form a design system that ties the division's identity into a single visual language.

Outcome

The Peechi Wildlife Division and its three sanctuaries now carry identities as distinctive as the species they protect. The logos do double duty: they give each sanctuary a recognizable public face while quietly advocating for conservation — putting an endangered frog, a wild tusker, and a dancing peacock in front of every visitor, document, and signboard. It's branding in service of the wilderness: designs that celebrate the intrinsic beauty of the natural world and inspire a deeper appreciation for what Kerala's forests hold.